Legal
Privacy Policy
Effective Date: March 18, 2025
Introduction
This Privacy Policy describes how Pioneer Electronics (USA) Inc. (“Pioneer,” “we,” “our,” or “us”) collects, uses, and discloses information about you as well as your choices regarding such information. The services and operations described in this Privacy Policy are intended exclusively for U.S. and Canadian residents. For purposes of this Privacy Policy, unless otherwise stated, “information” or “personal information” means information relating to an identified or identifiable individual and does not include aggregate information or information that does not identify you.
This Privacy Policy applies to information we collect where we control the purposes and means of processing. Specifically, it applies to information we collect through any of our websites, emails, and other online services that link to this Privacy Policy, as well as when you contact Customer Service either through our website or by phone (collectively, the “Service”). It does not apply to information collected by third parties we do not control or information collected in the context of employment with us.
Please note that your use of the Service is subject to our Terms of Service.
Canada and some U.S. states provide additional rights by law, as described below:
State-specific rights:
- California
- Colorado, Connecticut, Delaware, Iowa, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Texas, Utah, and Virginia
- Nevada
For our contact details, see the Contact Us section below.
How We Collect Information
We collect information about you in a variety of contexts, as described below.
Information You Provide through the Service
When you use the Service, you may be asked to provide information to us, such as when you create an account, make a purchase, register a product, participate in a promotion, respond to our surveys, or contact support. The categories of information we collect include:
- Contact identifiers, including your name, email address, mailing address, and phone number.
- Commercial or transactions information, including records of products or services you purchased, obtained, or considered.
- Account credentials, including your username, password, password hints, and other information for authentication or account access.
- Payment information, including your credit or debit card number, expiration date, and security code as necessary to process your payments. This information is processed by our payment processors.
- Content, including text, photos and videos within any messages you send to us (such as service requests, questions or feedback) or publicly post on the Service (such as in product reviews).
- Vehicle information (make, model, trim and year), such as when you register your product or use our Car Fit Guide.
Please do not provide any information that we do not request.
Information from Your Browser or Device
When you use the Service, we and third parties we work with automatically collect information from your browser and device. The categories of information we automatically collect include:
- Device identifiers, including your device’s IP address and Ad Id.
- Device information, including your device’s operating software and browser (e.g., type, version, and configuration), internet service provider, and regional and language settings.
- Internet activity, including information about your browsing history and interactions such as the features you use, pages you visit, content you view, purchases you make or consider, time of day you browse, and referring and exiting pages.
- Non-precise location data, such as location derived from an IP address or data that indicates a city or postal code level.
This information is automatically collected through cookies and other tracking technologies incorporated into our Service, as described below:
- Cookies. Cookies are small text files placed on your browser when you visit a website, open or click on an email, or interact with an advertisement. Our Service uses session cookies (which expire when you close your browser) and persistent cookies (which expire at a set expiration date or when you manually delete them). We incorporate both first party cookies (served directly by us) and third-party cookies (served by third parties we work with).
- Pixels. Pixels, also known as web beacons, are code embedded within a service. There are various types of pixels, including image pixels (one-pixel transparent images) and JavaScript pixels (which contain JavaScript code). Pixels are often associated with cookies and are used for similar purposes. When you access a service that contains a pixel, the pixel may permit us or a third party to drop or read cookies on your browser, or collect other information about your browser or device.
We use tracking technologies for a variety of purposes, including to help make our website work, personalize your browsing experience, prevent fraud and assist with security, perform measurement and analytics, and provide advertising, including targeted advertising.
For details on your choices around cookies and other tracking technologies, see the Your Privacy Choices section below.
Information from Other Sources
We also collect information from other sources. The categories of sources from which we collect information include:
- Pioneer Corporation, which provides mobile apps and services that operate with products we sell.
- Business partners that offer co-branded services, sell or distribute our products, or engage in joint marketing or promotional activities.
- Third party vendors and service providers we work with in connection with receiving analytics, advertising, affiliate network, security, and fraud prevention services.
- Social media platforms with which you interact. For example, when you “like,” “follow”, or otherwise engage with our content on social media (such as through our brand page, direct message, or advertisement), we may collect information such as your contact identifiers and any comments you provide. If you publicly reference us or our Service on social media (such as by using a hashtag associated with us in a post), we may use your reference on or in connection with our Service.
- Third-party integrations that you connect to the Service.
- Public sources, including where information is in the public domain.
Information We Infer
We infer new information from other information we collect, including using automated means to generate information about your likely preferences or other characteristics.
Sensitive Information
To the extent any of the categories of information we collect are sensitive categories of information under applicable law, we process such information only for the limited purposes permitted by applicable law. We do not sell or use sensitive categories of information for purposes of targeted advertising or to make inferences.
How We Use Information
We collect and use information in accordance with the practices described in this Privacy Policy. Our purposes for collecting and using information include:
- Providing services. We use information to provide services to you, including to operate the Service, establish and maintain your account, and provide support.
- Personalizing your experience. We use information to personalize your experience and show you content we believe you will find interesting.
- Communications. We use information to communicate with you about updates, security alerts, changes to policies, and other transactional messages. We also use information to personalize and deliver marketing communications to you. Communications may be by email, and we will get your consent where required by law.
- Improve the customer experience. We use analytics and tracking technologies that we incorporate into the Service (such as Google Analytics, Google tag and Meta Pixel) as well as surveys, market research, and other tools to understand trends, user behavior, website and app traffic and engagement levels, and to gain other insights into the effectiveness of the Service and our products. We also use information for research and development purposes, including to improve our products and services and make business and marketing decisions.
- Advertising. We use information to advertise our products and services. Various third parties such as ad agencies, ad networks, publishers, social media platforms, and technology providers may be involved in this process. For example, we place ads on third party publisher websites and social media platforms. These ads incorporate tracking technologies to help serve the ads, measure their performance, detect ad fraud, limit the frequency of ads shown, and provide insights. If you visit our Service after seeing an ad on a third-party service, tracking technologies on our Service help us attribute conversions and determine how effectively we use our ad budgets. Some of the advertising we engage in may be “targeted advertising,” which is the practice of showing you more relevant or personalized ads based on your activity collected over time and across non-affiliated services. Targeted advertising often involves us incorporating third-party tracking technology into our Service, which then matches common factors between our data and their data (or a partner’s data) to serve ads to you or individuals like you. For example, we incorporate the Meta Pixel and TikTok Pixel on our website to serve ads to audiences created by Meta and TikTok based on the data we provide and Google tag to help measure the effectiveness of our website and ads.
- Promotions. When you voluntarily enter a promotion, we use information as set out in the official rules that govern the promotion as well as for administrative purposes and as required by law. By entering a promotion, you agree to the official rules that govern that promotion, and that, except where prohibited by applicable law, we, the sponsor, and related entities may use your name, voice and/or likeness in advertising or marketing materials.
- Security and enforcement. We use information to prevent, detect, investigate, and address fraud, breach of policies or terms, or threats or harm.
- At your direction or with your consent. We use information for additional purposes where you direct us to use it in a certain way or with notice to you and your consent.
Sometimes we aggregate or de-identify information so it is no longer considered personal information under applicable law. Where we de-identify information, we commit to maintain and use the de-identified information in de-identified form and not attempt to reidentify it. We may use non-personal information for any purpose to the extent permitted by applicable law. For details on your choices around use of your information, see the Your Privacy Choices section below.
How We Disclose Information
We disclose the information we collect in accordance with the practices described in this Privacy Policy. The categories of persons to whom we disclose information include:
- Service providers. Many of the third parties we work with are service providers that collect and process information on our behalf. Service providers perform services for us such as payment processing, data hosting and management, data analytics, marketing and advertising, website hosting, fraud prevention, and technical support. To the extent required by law, we contractually prohibit our service providers from processing information they collect on our behalf for purposes other than performing services for us, although we may permit them to use non-personal information for any purpose to the extent permitted by applicable law.
- Affiliates. We disclose information to our affiliates and related entities, including where they act as our service providers subject to this Privacy Policy or use the information in accordance with their own privacy policies.
- Third party vendors and related parties. Some of the third parties we work with to perform services act as our service providers in some contexts, but in other contexts independently control the purposes and means of processing your information. For example, we disclose information to ad networks, technology providers, and other third parties that provide the services described in the table at the end of this Privacy Policy, but may also use information for their own purposes. For these third parties, we encourage you to familiarize yourself with and consult their policies and terms of use.
- The public. The Service may include functions where you can post information or images that are visible to the public. In such case, please think carefully before making information public as you are solely responsible for any information you make public. Once you have posted information, you may not be able to edit or delete such information, subject to any rights you have under applicable law.
- Recipients in a merger or acquisition. We disclose information in connection with, or during negotiations of, any proposed or actual merger, purchase, sale or any other type of acquisition or business combination of all or any portion of our assets, or transfer of all or a portion of our business to another business.
- Recipients for security and enforcement. We disclose information to comply with the law or other legal process, and where required, in response to lawful requests by public authorities, including to meet national security or law enforcement requirements. We also disclose information to protect the rights, property, life, health, security and safety of us, the Service or anyone else.
- Recipients at your direction or with your consent. We disclose information where you direct us to or with notice to you and your consent.
Sometimes we aggregate or de-identify information so it is no longer considered personal information. We may disclose non-personal information for any purpose to the extent permitted by applicable law. For details on your choices around disclosure of your information, see the Your Privacy Choices section below.
Third Parties
We may link to or offer parts of our Service through websites and services controlled by third parties. In addition, we may integrate technologies, including those disclosed in the How We Collect Information section above, controlled by third parties. Except where third parties act as our service providers, they, and not us, control the purposes and means of processing any information they collect from you, and you should contact them directly to address any concerns you have about their processing. Third party data practices are subject to their own policies and disclosures, including what information they collect, your choices, and whether they store information in the U.S. or elsewhere. We encourage you to familiarize yourself with and consult their privacy policies and terms of use.
Your Privacy Choices
We provide a variety of ways for you to exercise choice, as described below.
Region-Specific Rights.
Some regions provide additional rights by law, as described in our region-specific terms. This subsection details how you may exercise some of those rights to the extent they apply to you.
- Verifiable requests. To request to access, correct, delete, or exercise similar rights available to you in your region with respect to your information, called verifiable requests as your identity must first be verified, please submit a request through our form here or call our toll-free number at 1 (800) 421-1613.
- Opt out of selling, sharing, and targeted advertising. To opt out of selling or sharing (as those terms are defined by applicable law), or the processing of information for targeted advertising purposes, click here or turn on a recognized opt out preference signal, such as Global Privacy Control, in your browser or extension. Please note that when you submit an opt out through either method we do not know who you are within our systems, and your opt out will apply only to information collected from tracking technologies on the specific browser from which you opt out. If you delete or reset your cookies, or use a different browser or device, you will need to reconfigure your settings. If you want the opt out to apply to information we have about you in our systems, such as your email address, please also submit a request through our “Do Not Sell or Share My Personal information” form here.
Emails. You can opt-out of receiving certain communications through your account settings or by following the unsubscribe instructions near the bottom of such emails. Please note that you cannot opt out of transactional messages.
Accounts
If you hold an account with us, you can delete your account through your account settings. We will address your request in accordance with our data retention practices.
Browser and Device Controls.
- Cookies and pixels. You may be able to manage cookies through your browser settings. When you manage cookies, pixels associated with such cookies may also be impacted. Please note that cookie management only applies to our website. If you use multiple browsers, you will need to instruct each browser separately. If you delete or reset your cookies, you will need to reconfigure your settings. Your ability to limit cookies is subject to your browser settings and limitations.
- Preference signals. Your browser or extension may allow you to automatically transmit Do Not Track and other preference signals. Except as required by law, we do not respond to preference signals.
- Third party opt-out tools. Some third parties we work with offer their own opt-out tools related to information collected through cookies and pixels. To opt out of your information being used by Google Analytics, please visit https://tools.google.com/dlpage/gaoptout. We are not responsible for the effectiveness of their tools.
- Industry opt-out tools for targeted advertising. Some third parties we work with are part of the National Advertising Initiative or follow the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising, which offer their own opt-outs tools for targeted advertising. For details, visit https://www.networkadvertising.org/choices and https://youradchoices.com/control. We are not responsible for the effectiveness of their tools.
Children
The Service is not directed toward children under 13 years old, and we do not knowingly collect personal information (as that term is defined by the U.S. Children’s Online Privacy Protection Act, or “COPPA”) from children. If you are a parent or guardian and believe we have collected personal information from children, please contact us as set out in the Contact Us section below. We will delete the personal information in accordance with COPPA.
Data Security
We implement and maintain reasonable administrative, physical, and technical security safeguards to help protect information about you from loss, theft, misuse and unauthorized access, disclosure, alteration and destruction. Nevertheless, transmission and storage via the internet is not completely secure and we cannot guarantee the security of information about you.
Retention
We retain information for the length of time that is reasonably necessary for the purpose for which it was collected, and as necessary to comply with our legal obligations, resolve disputes, prevent fraud, and enforce our agreements.
International Transfer
We are based in the U.S. The services and operations described in this Privacy Policy are intended exclusively for U.S. and Canadian residents and data may be transferred to and hosted in the US, Canada, and other jurisdictions.
Changes to this Privacy Policy
We reserve the right to revise and reissue this Privacy Policy at any time. Any changes will be effective immediately upon posting of the revised Privacy Policy. Your continued use of our Service indicates your consent to the Privacy Policy then posted. If the changes are material, we may provide additional notice to you, such as through email or prominent notice on the Service.
Contact Us
If you have any questions about or trouble accessing this Privacy Policy, please contact us:
By email: For U.S. residents
By mail: Internet Team, Pioneer Electronics (USA) Inc., 970 W. 190th Street, Suite 360, Torrance, CA 90502 USA
To exercise choice, use the methods described in the Your Privacy Choices section above or your region-specific terms below.
California
These additional rights and disclosures apply only to California residents. Terms have the meanings given them in the California Consumer Privacy Act as amended (“CCPA”), unless otherwise stated.
Notice at Collection
At or before the time of collection of your personal information, you have a right to receive notice of our data practices. Our data practices are as follows:
- For the categories of personal information we have collected in the past 12 months, see the How We Collect Information section above.
- For the categories of sources from which personal information is collected, see the How We Collect Information section above.
- For the specific business and commercial purposes for collecting and using personal information, see the How We Use Information section above.
- For the categories of entities to whom information is disclosed, including service providers for business purposes, see the How We Disclose Information section above. We disclose the categories of personal information listed in the How We Collect Information section above to service providers for business purposes.
- For the criteria used to determine the period of time information will be retained, see the Retention section above.
We do not sell your personal information as that term is traditionally understood. However, some of our disclosures of personal information may be considered a “sale” or “share” as those terms are defined under the CCPA. A “sale” is broadly defined under the CCPA to include a disclosure for something of value, and a “share” is broadly defined under the CCPA to include a disclosure for cross-context behavioral advertising. We collect, sell, or share the following categories of personal information for commercial purposes: contact identifiers, commercial or transactions information, content, device identifiers, device information, internet activity, non-precise geolocation data, and inferences drawn from any of the above. The categories of third parties to whom we sell or share your personal information include, where applicable, vendors and other parties involved in cross-context behavioral advertising. We do not knowingly sell or share the personal information of minors under 16 years old.
Some of the personal information we collect may be considered sensitive personal information under the CCPA. For example, payment information. We collect, use, and disclose such sensitive personal information only for the permissible business purposes for sensitive personal information under the CCPA or without the purpose of inferring characteristics about consumers. We do not sell or share sensitive personal information.
Verifiable Requests
You have the following rights under the CCPA:
- The right to know what personal information we have collected about you, including the categories of personal information, the categories of sources from which personal information is collected, the business or commercial purposes for collecting, selling, or sharing personal information, the categories of third parties to whom we disclose personal information, and the specific pieces of personal information we have collected about you.
- The right to correct inaccurate personal information that we maintain about you.
- The right to delete personal information we have collected from you.
Requests concerning these rights are verifiable requests, meaning that we need to verify your identity before fulfilling them. To exercise any of these rights, please follow the instructions for data subject requests in the Your Privacy Choices section above. Your rights are subject to exceptions and our retention practices. If you have an account with us, we may require you to use the account to submit the request. We will confirm receipt of your request within 10 business days and respond to your request within 45 days. Depending on the nature of the request, we may require an additional 45 days. If this extension is required, we will contact you with additional information regarding your request and an explanation regarding the need for an extension within the initial 45 days. We may require specific information from you to help us verify your identity and process your request. If we are unable to verify your identity, we may deny your request.
Right to Opt-Out of Selling or Sharing
You have the right to opt out of the sale or sharing of your personal information to third parties. To exercise this right, please follow the instructions for opting out of the selling, sharing, and targeted advertising in the Your Privacy Choices section above.
Authorized Agent
You can designate an authorized agent to submit requests on your behalf. Requests must be submitted through the designated methods listed above. Except for opt-out requests, we will require written proof of the agent’s permission to do so and may verify your identity directly.
Right to Non-Discrimination
You have the right not to receive discriminatory treatment by us for the exercise of any your rights.
Shine the Light
Under California’s Shine the Light law, customers who are residents of California may request (i) a list of the categories of personal information disclosed by us to third parties during the immediately preceding calendar year for those third parties’ own direct marketing purposes; and (ii) a list of the categories of third parties to whom we disclosed such information. To make a request, please write us at the email or postal address set out in the Contact Us section above and specify that you are making a “California Shine the Light Request.” We may require additional information from you to allow us to verify your identity and are only required to respond to requests once during any calendar year.
Colorado, Connecticut, Delaware, Iowa, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Texas, Utah, and Virginia
These additional rights and disclosures apply only to residents of Colorado, Connecticut, Delaware, Iowa, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Texas, Utah, and Virginia. Terms have the meaning ascribed to them in the Colorado Privacy Act (“CPA”), the Connecticut Data Privacy Act (“CTDPA”), New Hampshire Senate Bill 255 (“NH”), New Jersey Senate Bill 332 (“NJ”), the Oregon Consumer Privacy Act (“OCPA”), the Montana Consumer Data Privacy Act (“MCDPA”), the Texas Data Privacy and Security Act (“TDPSA”) the Utah Consumer Privacy Act (“UCPA”), and the Virginia Consumer Data Protection Act (“VCDPA”), as applicable.
Data Practices
For residents of Colorado, Connecticut, Oregon, Montana, Texas, Utah, and Virginia, our practices regarding the collection, use, disclosure, and retention of your personal data are set out in the main Privacy Policy above.
Some of our disclosures of personal data may be considered a “sale” under applicable law, which may include a disclosure for something of value. We do not process personal data for purposes of profiling in furtherance of decisions that produce legal or similarly significant effects concerning consumers.
Some of the personal data we collect may be considered sensitive personal data under applicable law. We collect sensitive personal data with your consent. We do not sell your sensitive personal data or biometric personal data.
Verifiable Requests
You may have the following rights under applicable law:
- To confirm whether or not we are processing your personal data, and in some regions, the categories of your personal data we have processed
- To access your personal data
- To correct inaccuracies in your personal data
- To delete your personal data
- To obtain a copy of your personal data that you previously provided to us in a portable and readily usable format
If you are an Oregon resident, you also have the right to receive a list of the specific third parties to which we have disclosed personal data.
If you are a Delaware resident, you also have the right to obtain a list of the categories of third parties to which we have disclosed your personal data.
Requests concerning these rights are verifiable requests, meaning that we need to verify your identity before fulfilling them. To exercise any of these rights, please follow the instructions for data subject requests in the Your Privacy Choices section above. Your rights are subject to exceptions and our retention practices. We will respond to your request within 45 days. If you have an account with us, we may require you to use the account to submit the request. We may require specific information from you to help us confirm your identity and process your request. If we are unable to verify your identity, we may deny your request.
Right to Opt Out of Sales and Targeted Advertising
You also may have the right to opt out of the processing of personal data for purposes of targeted advertising or the sale of personal data. To exercise this right, please follow the instructions for opting out of sales, shares, and targeted advertising in the Your Privacy Choices section above.
Right to Revoke Consent
You have the right to revoke consent previously given to us for the processing of your personal data. To revoke consent, write us at the email or postal address set out in the Contact Us section above (specifying the consent you wish to withdraw). If you withdraw consent, you may not be able to receive certain services related to that consent.
Authorized Agent
You can designate an authorized agent to submit requests on your behalf. Requests must be submitted through the designated methods listed above. Except for opt-out requests, we will require written proof of the agent’s permission to do so and may verify your identity directly.
Right to Non-Discrimination
You have the right not to receive discriminatory treatment by us for the exercise of any your rights.
Appeals
If we refuse to take action on a request, you may appeal our decision within a reasonable period time by contacting us set out in the Contact Us section above and specifying you wish to appeal. Within 60 days of our receipt of your appeal, we will inform you in writing of any action taken or not taken in response to the appeal, including a written explanation of the reasons for the decisions. If the appeal is denied, you may submit a complaint as follows:
- For Colorado residents: https://coag.gov/file-complaint/
- For Connecticut residents: https://www.dir.ct.gov/ag/complaint/
- For Delaware residents: https://attorneygeneral.delaware.gov/fraud/cmu/complaint/
- For Iowa residents: https://www.iowaattorneygeneral.gov/for-consumers/file-a-consumer-complaint/complaint-form
- For Montana residents: https://dojmt.gov/consumer/
- For Nebraska residents: https://www.nebraska.gov/apps-ago-complaints/
- For New Hampshire residents: https://www.doj.nh.gov/citizens/consumer-protection-antitrust-bureau/consumer-complaints
- For New Jersey residents: https://www.njconsumeraffairs.gov/Pages/Consumer-Complaints.aspx
- For Oregon residents: https://justice.oregon.gov/consumercomplaints/
- For Texas residents: https://oag.my.salesforce-sites.com/CPDOnlineForm
- For Utah residents: https://attorneygeneral.utah.gov/contact/complaint-form/
- For Virginia residents: https://www.oag.state.va.us/consumercomplaintform
Nevada
If you are a Nevada consumer, you have the right to direct us not to sell certain information that we have collected or will collect about you. To exercise this right, please follow the instructions for opting out of sales, shares, and targeted advertising in the Your Privacy Choices section above.
Canada
Depending upon the province in which you live, you have various rights with respect to our processing of your personal information. These may include:
Access: You have the right to request whether we hold personal information on you and to request a copy of such information. There are exceptions to this right, so that access may be denied if, for example, making the information available to you would reveal personal information about another person, or if we are legally prevented from disclosing such information.
Accuracy: We aim to keep your personal information accurate, current, and complete. We encourage you to contact our Chief Privacy Officer (CPO) to let us know if any personal information is not accurate or changes, so that we can update your personal information. Our CPO is our Chief Executive Officer.
Consent Withdrawal: If you have provided your consent to the processing of your personal information, you have the right to fully or partly withdraw your consent. Once we have received notification that you have withdrawn your consent, we will no longer process your personal information for the purpose(s) to which you originally consented unless there is another legal ground for the processing.
Complaints: Although we would rather you speak to us first, if you believe that your personal information protection rights may have been violated, you always have the right to lodge a complaint with the applicable supervisory authority, or to seek a remedy through the courts.
Rights for Quebec Residents: If you reside in the province of Quebec, in certain circumstances, you may also have: i) the right to request that we cease disseminating your personal information, ii) the right to request that we de-index any hyperlink attached to your name that provides access to information by a technological means; iii) the right to request that we re-index a link providing access to information; or iv) the right to request that we communicate to you, as well as to any person or body authorized by law to collect such information, any computerized personal information collected from you in a commonly used technological format.
You may exercise any of the above rights by using our privacy request form here, or inquire about your rights or this Privacy Policy by contacting the CPO via email. Pioneer generally responds to all access requests within 30 days of receipt of all necessary information. In circumstances where we are not able to provide access, or if additional time is required to fulfill a request, we will advise you in writing.
Pioneer may not release certain types of information based upon exemptions specified in applicable laws. Where possible, we will sever the information that will not be disclosed and provide you with access to the remaining information. Should we be unable to provide access to or disclose personal information to you, we will provide you with an explanation, subject to restrictions.
In certain circumstances, such as where the request is excessive or unfounded, we may charge you an administration fee for access to your personal information. We may also charge for additional copies. We will advise you of any fees before proceeding with a request.
Third Parties With Which We May Share Personal Information
This Privacy Policy is capable of being read by a screen reader. For consumers with disabilities who have trouble accessing this Privacy Policy, please call us at 1-800-421-1606.